Wear Your Underwear Out!: Araks' Latest

By Tanya Jensen
Fashion Wire Daily

Fashion Wire Daily NY May 19, 2003 - Araks Yeramyan is one young lady who enthusiastically encourages girls to flash their knickers at will. And at her presentation in New York Thursday night, it was plain to see that any girl worth her salt should be flaunting her undies anytime day or night: doing the laundry, making supper, walking the dog, on a bike ride, or during cocktail hour.

The models happily pranced down the runway watering flowers, chatting on the telephone, preparing a barbecue, even getting married -- all in their skimpies and all looking great.

"The pieces are designed to be worn out as much as in," Yeramyan explained to FWD while standing under a clothesline laden with bras and panties, glass of champagne in one hand, mini dachshund in the other.

Launched in 2000, the high quality cottons are simple and pretty, the only detailing being a lace trim or contrasting piping here and there, and all bear a girl's name. The chemises, Jayne and Melanie, could as easily be worn for a hot night out or for a quiet pampering night in the bathroom. The camisoles, Delfine and Lola, are as perfect with jeans as with G-strings, and the panties -- Simone, Erin and Josephine among others -- well, a girl can always find occasions to show off beautiful bottoms.

Sarah Jessica Parker, Meg Ryan, Kirsten Dunst, Julia Roberts, Amanda Peet, and Cindy Crawford are a few of the ladies who have fallen for Araks and chosen to brandish their intimates.

The shades of the latest autumn 2003 line -- oyster, paprika, praline and mulberry -- are rich and sexy, and whether you're a modest type who lounges at the homestead in a tank and pants, or an extravagant glam girl who'll throw on some boy short hipsters and a cami with her heels for a night out dancing, Araks has a little something for you.

Araks is available at Fred Segal and La Petite Coquette.